Technology at Artprize 7

The breathtaking "Ascension," by Ryan T. Schmidt (Photo by Jennifer Wallace)

The breathtaking “Ascension” by Ryan T. Schmidt (Photo by Jennifer Wallace)

Although my husband, son, and I walked around Artprize for over three hours discovering art in downtown Grand Rapids, I had trouble specifically locating art that incorporated technology. There were a few pieces at Amway that used photographs and light to create interesting effects, but they did not use technology in a way that I was hoping.

Enter Megan E. B. Foldenauer, an artist standing next to a large expressive carbon rendering of a man’s eyes in The B.O.B. On the wooden beam between her entry and another artist’s on the first floor was a small screen of a video of her creating her entry. Megan used a GoPro camera to capture every moment she worked on her piece. I made sure to grab her card with her entry number attached.

"Rob," by Megan Foldenauer. Photo by Jennifer Wallace.

“Rob” by Megan Foldenauer (Photo by Jennifer Wallace)

In fact, I grabbed every artist’s card that I came across in hopes of finding more ties to technology.  When I got home, I filtered through each one and sorted them into piles. The first pile was for artists that only displayed their email or nothing at all. The second pile was for those artists that had a website, a Twitter, a Facebook page, or some way to contact them. I was surprised by what I found, which was that more than half of the entries I came across had no way for me to discover more of the artists’ content or contact them! When I came across Megan’s card, however, I was pleasantly surprised.

Megan’s card featured a QR code that linked to the video on Youtube that she placed next to her entry. In it she explains her process and the reasons she uses specific tools (Foldenauer, 2015).  She also has her website displayed with detailed looks at “Rob,” her piece, and sends you to her entry on the Artprize website for voting. Her website, which was also on the card, was easy to navigate, and featured other works that she has completed and some that are for sale (Foldenauer, 2015). Megan’s was not the only card with this feature, but she is the only one who I saw who incorporated a GoPro.

As for general innovative awareness outside of fine art, I took note of Wood TV 8. The WoodTV news crew was promoting Wood TV 8 and Artprize through Twitter. Television anchors were holding a cardboard cutout of a mock Twitter feed picture with #ImonTV8, #woodtv, and #artprize on it. People can share their pictures via Twitter with the aforementioned hashtags. I thought it was a fun and smart way to promote Artprize and Wood TV together. I enjoyed watching everyone giggle while taking their pictures, too.

I downloaded the Artprize app before I arrived in Grand Rapids. However, I failed to open it during my visit. I didn’t realize that it would be instrumental in my Artprize adventure, as I had a native Grand Rapidian friend who was guiding me around. I immediately realized my misstep on the way home and opened the app.

It was readily apparent that not having done so had detracted from my experience. There were activities I could have taken my toddler to that would have made my life easier for a little while. I realized that I would no longer be able to vote since I was out of the Grand Rapids area.

Pantone - Center City. Photo by Jennifer Wallace.

Pantone – Center City (Photo by Jennifer Wallace)

I also didn’t realize that the Pantone colors that were following me the entire way actually served a purpose. As a fan of Pantone, I struggled with why I kept running across the same two colors on the sidewalk. I was hoping to find an activity specific to Pantone. It wasn’t until I opened the app that I understood that I had been circling the same area and that there were six other areas that I didn’t even walk in to (Woods, 2015). I guess there is always next year!

Overall, I was surprised by the lack of effort that artists employed to market themselves. I feel like Megan did an outstanding job reaching her audience, but she was just one (of few) of many that did not. As society as a whole becomes more and more technologically savvy, artists are going to have to create a solid presence for themselves on the web and become innovative in their uses of technology if they want to make a name for themselves.

Additionally, the awareness of the Artprize app needs to be increased, especially since more and more artists are coming from outside of Grand Rapids (McAboy, 2015). I could not have been the only one who suffered without it.

Moreover, I would like to see the inclusion of QR codes in lieu of voting cards. I think the cards are nice to look at, but I feel like they’re inevitably a waste of paper. Also, I think using something like a QR code instead of paper could lend an interesting dynamic to future entries.

References

Foldenauer, M. (2015). Rob (Art Prize ’15). Retrieved September 29, 2015, from http://www.meganlovestodraw.com/#/rob-art-prize-15/

Foldenauer, M. (Director). (2015). Rob – Photorealistic Drawing Timelapse – Final Cut [Motion picture]. United States: Youtube. GoPro

McAboy, K. (2015, September 24). More international artists participating in Artprize. Retrieved September 28, 2015, from http://woodtv.com/2015/09/24/more-international-artists-participating-in-artprize-7/

Woods, J. (2015, August 23). Explore the Artprize Seven Pathways. Retrieved September 28, 2015, from http://www.artprize.org/blog/explore-the-artprize-seven-pathways

Technology in Careers Assignment

  1. Associate Advertising Account Manager

Insight Global (a staffing company, the name of the actual company is not specified)

http://jobview.monster.com/Associate-Advertising-Account-Manager-Job-Seattle-WA-US-155632190.aspx?mescoid=4100683001001&jobPosition=25

  • Experience in Word, Excel, and Outlook
  • I would need to have more experience with Excel. I am going to review Excel and view tutorials.
  1. Account Associate

MLive

http://www.indeed.com/viewjob?jk=df3cb11da79ca58f&q=advertising&l=Holland%2C+MI&tk=19unht235ag0vcfc&from=web

  • Minimum 2 years in administrative support role (this more than likely includes Office Suite)
  • Working knowledge of flash animated ads, video, email
  • Knowledge of salesforce.com
  • Enter and track advertising and content information through a number of different computer and software systems
  • I would need to familiarize myself with flash animated ads, salesforce.com, and refresh video. I should also probably just familiarize myself with everything I could get my hands on, since the computer and software systems were not identified.
  1. Managing Content Creator

Ferris Coffee & Nut Company

http://www.indeed.com/cmp/Ferris-Coffee-&-Nut-Co./jobs/Managing-Content-Creator-9bad8aa8dbf54df4?q=advertising

  • Have a working understanding of SEO
  • Oversee the quality and usability of internal and external materials (print and digital)
  • Manage information and data from many sources
  • Manage and engage in brand related online communications
  • Respond to social media inquiries about online activities in a timely and courteous fashion
  • Again, I would have to familiarize myself with everything I could get my hands on, since nothing was directly specified.
  1. Marketing Associate

Northgate Resorts, LLC

http://www.indeed.com/cmp/Northgate-Resorts,-LLC/jobs/Marketing-Associate-7d8ad75cd4ccda13?q=public+relations

  • Proficiency in social media, including Facebook, Instagram, Twitter, HootSuite
  • Experience in updating websites and posting blogs, especially within WordPress CMS
  • Experience in managing Google AdWords beneficial
  • Experience with MS office, including proficiency in Word and Excel
  • Experience with Adobe Creative Suite is beneficial
  • HTML coding experience or education a plus
  • I would have to familiarize myself with HootSuite, Instagram, AdWords, Excel, and Adobe Creative Suite.
  1. Social/Digital Media Specialist

WM Regional Marketing

https://www.healthcaresource.com/thwestmichigan/index.cfm?fuseaction=search.jobDetails&template=dsp_job_details.cfm&cJobId=100102918&account=

  • 2 years’ experience successfully managing social media strategy and content for organizations with a high traffic social media presence. Experience should include building, launching, and managing social media communities, social applications, and driving messaging across social avenues.
  • 3-5 years’ experience social media strategy and content for organizations with a high traffic social media presence using a consistent brand voice preferred.
  • As the social media outlets were not identified, I will familiarize myself with all social media outlets commonly used.
  1. Digital Communications Specialist

CaroMont Health

https://www.healthcaresource.com/gaston/index.cfm?fuseaction=search.jobDetails&template=dsp_job_details.cfm&cJobId=101216&source=Indeed.com

  • “Maintains up-to-date and accurate content across internal and external-facing digital touch points, particularly internal communication vehicles, social media channels, corporate website, and video- and web-based platforms”
  • “Proficiency in Final Cut Pro, Adobe Creative Suite and web-based content management systems strongly ”
  • I will have to become well aware of Final Cut Pro, Adobe Creative Suite, web-based content systems, and video-based platforms.
  1. Social Media Assistant Account Executive

Pandemic Labs, Inc.

http://www.indeed.com/cmp/Pandemic-Labs,-Inc./jobs/Social-Media-Assistant-Account-Executive-711279be4a91100f?q=public+relations

  • “Creation of content for use on clients’ social media channels, including but not limited to Facebook, Twitter, Pinterest, Instagram and Google+”
  • I will have to become familiar with Instagram and better understand Google+.
  1. Public Relations Specialist

Incipio and Braven

http://jobs.incipio.com/jobs/public-relations-specialist/

  • Excellent writing skills and proficient in Microsoft Excel
  • Familiarity and knowledge of tech industry and trends
  • I will familiarize myself with Excel. I will keep up with technology trends.
  1. Public Affairs Specialist

Veteran’s Affairs

https://www.usajobs.gov/GetJob/ViewDetails/415182400

  • Skill in developing and producing a variety of materials and publications including print, visual, web-based, multimedia, and video
  • I will need to familiarize myself with visual and video medium in order to qualify for this job.
  1. Entry Level Media and Communications Specialist

AWI Group of Companies

http://imobileus.hrmdirect.com/employment/job-opening.php?req=286706&nohd&jbsrc=1014

  • The specialist will utilize Coop and Vendor generated funds for these efforts.
  • Design, post and manage all postings and make efforts to grow our social media footprints.
  • Graphic design experience a plus
  • I will learn about Coop and Vendor. I will learn about graphic design tools.