The Struggle Is Real: Final Blog

It’s been quite the semester. Although I really enjoyed CAP105 this fall, I’m more than ready for a break. I don’t think I’d be wrong if I said that I’m not alone in that sentiment. That being said, here is my final project blog assignment. My group mates and I had the pleasure of walking around campus and getting glaring looks and attitude from students and faculty alike. It was a blast, the weather was beautiful, and the expectations for this blog are all things we covered in class. Imagine that!  It was a good time.

image (6)

(Checking in to Kirkhof via Facebook)

2020

(2020 Information Desk Selfie)

We started our journey at Kirkhof. The young woman working the 2020 desk refused to take a selfie with us and made sure we knew it by rolling her eyes at us and being extremely rude. We didn’t let it get to us, though. We were all pretty excited about this assignment.

clocktower

(“The Cook Carillon Tower,” right outside of the Kirkhof building)

Our first iconic site picture was at the clock tower. This clock tower is an icon because it is so tall, and it very loudly chimes regularly and can be heard throughout the entire campus. Unique saw one of her friends walking with headphones in. We eventually managed to get her attention and get this shot.

wreckingball

(“Wrecking Ball,” behind the Student Services building)

Next, we took a picture in front of the Wrecking Ball. This wrecking ball is an icon because of the viral pictures and video that got out that were set to Miley Cyrus’ song on the internet not too long ago. We got some poor chap to take this picture who had just gotten out of an exam. I think everyone’s eyes are at least half closed. No worries, though. The kid who took the picture seemed pretty upset. I hope his exam turned out better than he expected.

bridge

(“Little Mac Bridge,” connecting the north and south side class buildings on Allendale campus)

Then we went to the blue bridge. This bridge is an icon because many-a-student must traverse it. Especially in the winter. Students freak out on social media when they see other people walking underneath it, for some reason. An older lady took this photo, and I think she did a pretty good job considering she needed an explanation of how to take a picture on an iPhone.

whitething

(“Heaven and Earth,” by James Colver, in the courtyard area of campus)

After that, we went to the large white sculpture in the middle of campus. This statue is an icon because it can’t be missed. I heard a rumor that the top of the sculpture makes the GVSU logo at a certain time of day. I’m not sure if that’s true, though. A kind, upbeat student gladly took our picture for us. I have no qualms with this picture, either.

shakespeare

(William Shakespeare’s Likeness and I outside of Lake Superior)

Next, we sought out my favorite outdoor sculpture. This is me kissing William Shakespeare, my favorite statue on campus. I told him not to be scared and to just “let it happen.” I think he was glad to see me leave. William Shakespeare’s sculpture speaks to me, because I am a big fan of his plays. I also like the terrified look in his eyes.

handoukin

(Hadouken. I knocked Jake’s shoes off, like I’m known to do.)

Next came our memes. Here are Hadouken, Quidditching, and Vadering respectively. I should have worn lighter shoes so that I could jump higher.

quidditch

(Quidditching. My hair looks majestic.)

vader

(Vadering. Though, I look more akin to Jabba the Hut with that tongue action)

Next, we completed our video of our favorite spots in the MIP library. I’m not really allergic to exercise, but I am allergic to staircases in large buildings– I just didn’t have enough time to elaborate on that.

Lastly, we created our logo in Photoshop and shared all of our information with each other. We ended with “see-you-laters” and “thank yous.” Everybody in my group was pretty cool, and we all had fun.

Team Logo REDO

(Our Name and Logo)

As far as the part of the assignment that is my own is concerned, here are the remaining parts:

  1. The infographic from the  GVSU Foundation Annual Report on Giving at GVSU is on pages 20-22. The endowment fund raises money for scholarships, projects, and programs at GVSU. 2015 was the most successful endowment year yet. I found it interesting that the foundation totaled $16.3 million dollars this year. That’s a whole lot of money.
    gvsu giving

    (GVSU Foundation Annual Giving Report)

    2. My favorite meme of all time is difficult to choose. I have loved so many memes for so many years. I guess the meme that makes me laugh the loudest is the Ay Girl Pokemon meme. It can be applied to anything nerdy. It makes me laugh because it reminds me of people I went to high school with that were extremely uncomfortable to be around. I have a tendency to be overly nice to people, and I have some geeky hobbies (or, at least I did before I was a mother). Conversations regarding anything nerdy with high school boys were always misconstrued by many a creepy guy as an interest in said guy or made me somehow easily attainable.

    ay girl

    (Ay Girl Link, Memebase.com)

    Memes are important to the Internet and social culture because they help convey ideas, feelings, and familiar experiences that are not easily explained in words alone. They can also help one look at something in a new light, or help one feel like their experiences may not be abnormal or that they did not react in a situation unlike most other people.

Now that my CAP105 final is all typed up and out of the way, here is a GVSU holiday elf to brighten your spirits! He saw us stopping to let Jake pose at his favorite icon, the fountain, and ran as fast as he could to be in front of our camera phones. The rip in his stockings needs some clear nail polish, or we’re all going to be getting a little extra holiday cheer this year–if you know what I mean.

image (6)

(He was into it.)

 

 

 

 

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Collaboration in the Workplace

STORIES

In all honesty, I used to hate working in teams before I transferred to GVSU. My experience in the workplace and at school in Alabama was very different from what I’ve come to expect in my time here. My time at my previous employers always involved picking up slack from freeloaders and people who would miraculously avoid getting caught doing things they really weren’t supposed to be doing. My time in school before GVSU was riddled with doing 90% of “collaborative” projects. My best example of this stems from a Cornerstone of Business class in which I designed and made the presentation and an entire business plan, did all the research, and gave 75% of the presentation while my team members gave the other 25% of it from written cards that I had mercifully made for them.

There are studies that suggest that teamwork may not be all it’s cracked up to be. The older part of myself wants to agree with these results. For example, one study suggests that collaborative efforts have both a negative and positive effect on creativity. In fact, teams seem to be less creative when working together, but do well when expanding on a singular individual’s ideas (Hoegl & Parboteeah, 2007).

I’ve always viewed team collaboration in a hierarchical form. My previous position stems from the fact that if I’m the one delegating tasks, I have an easier time picking up the pieces in an orderly manner if my group members decide to freeload. I find it beneficial to delegate immediately, though, I am never opposed to others delegating instead. I find that when others delegate, I feel like they must feel the same level of responsibility about the outcome of the project that I do.

According to Avery, there are two types of groups—tall and flat. I have learned to prefer the tall, or hierarchical model. Though, Avery states that both models have their pros and cons. The pros and cons of the hierarchical model side with structure but tend to stint creativity. The linear, or flat, model is one that I am becoming more accustomed to as of late. In this model, everyone contributes equally, as there is no real leader. The cons of the linear model include trouble with personal differences. However, this model allows for more creativity from all parties (Avery, 2000).

I don’t loathe collaboration like I used to. Becoming used to working in a more flat model has changed that about me, which is a good thing. Team collaboration in the professional workplace is beneficial for many reasons. Increasing teamwork in the workplace is beneficial for businesses, because it has been proven to be a large factor in decreasing employee absences (Heywood, Jirjahn, & Wei, 2008). Feeling a responsibility about one’s professional work is ideal when considering what type of employment one seeks, and workplaces that implement frequent teamwork help to instill that sense of responsibility to one’s coworkers and reap the benefits of lower rates of absenteeism. Additionally and according to Berg, teamwork is essential to solving new problems in the workplace and for general positive feelings towards everyone in an educational setting (1998). Although, students may have trouble with collaboration due to not knowing their classmates like they would know coworkers and the fact that most students are trying to get through their classes (Berg, 1998).

I agree with Avery, who states that teamwork should be developed as an individual skill. In his article in the Journal for Quality and Participation, he lists ways to ensure team success:

  • Tackle collective tasks and allow space for others to engage.
  • Align interests
  • Establish behavioral ground rules.
  • Honor individuals and their differences.
  • Expect breakthroughs and synergy.
  • Understand responsibility (Avery, 2000)

Responsibility is the cornerstone of team foundations and success. If we all take responsibility for our work and final project outcomes, teamwork becomes much easier and other aspects fall into place.

 

References

Avery, C. M. (2000). How teamwork can be developed as an individual skill. The Journal for Quality and Participation, 23(4), 6-13. Retrieved from http://search.proquest.com.ezproxy.gvsu.edu/docview/219159261?accountid=39473

Berge, Z. L. (1998). Differences in teamwork between post-secondary classrooms and the workplace. Education & Training, 40(4), 194-201. Retrieved from http://search.proquest.com.ezproxy.gvsu.edu/docview/237065284?accountid=39473

Hoegl, M., & Parboteeah, K. P. (2007). Creativity in innovative projects: How teamwork matters. Journal of Engineering and Technology Management, 24(1-2), 148–166. http://doi.org/10.1016/j.jengtecman.2007.01.008

New Perspective on Social Media

My Perspective

My initial understanding of social media was simple– “people can share stuff; companies use social media for marketing; and it’s not complicated.” Boy, was I misinformed. I knew there was some science to analytics, for example, but I did not realize what all social media entailed. Not really. “How could I not?,” I told myself when I began this class. “I’m on social media every day. I’ve been on some form of social media for 15 years.”

I was unaware of the fact that 28.3 billion dollars in social media advertising money were predicted to be spent by the end of this year (“Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015,” 2015).

At the time, I was on Facebook. I was on Facebook with only about 20 friends on a newer account that I created earlier this year. I also had a Pinterest account…with a few pins. I’ve written a few other blogs posts of my own accord on WordPress this year. Needless to say, I’ve learned a lot about social media and my stance has changed dramatically.

Twitter was my first real wake-up call. I used to look down on Twitter, as I tend to do with any social media outlet my mother frequents. Despite knowing about Twitter for a long time, I never created an account. Taking the class forced me to. I learned how useful it is for news, product and company updates, and for customer service. Additionally, I had no clue that there were “active chats” on Twitter (though, it sounds stupid of me to have thought otherwise). Now, I would say that it’s impossible for me to look down on Twitter, because I now see it as an indispensable tool.

Although I was fairly familiar with WordPress, I learned about the importance of tagging. I also learned about the importance of mentions and content in relation to SEO.  Although I’ve written a blog and made my own pages and accounts outside of class, I had no idea that Hootsuite even existed. I found myself just nodding along with excitement as I began intuitively scheduling content, “you mean, this sends it for me?” Genius.

I think the biggest shock for me is the importance of building a brand for myself through social media.According to Stroller, many professionals have jumped onto the idea of personal branding because social media presents many opportunities to self-promote (2013). Personal branding is a three (or more) step process that requires continuous learning (Khedher, 2014). Though, again, it sounds stupid of me to have thought that maybe personal branding wouldn’t be important for my future career or that maybe I wouldn’t have to be as meticulous about it.

Ultimately, all of the information I’ve gathered is completely applicable to my future career, and I greatly appreciate that. However, I would be remiss if I failed to mention that fact that what I mostly learned in this class about social media is that I have a lot more to learn about social media. Social media is an ever-present learning process as platforms continue to evolve, become obsolete, and/or are replaced. Social media is fun, but, fundamentally, social media is a tool that I need to master. Continually.

References

Khedher, M. (2014). Personal branding phenomenon. International Journal of Information, Business and Management, 6(2), 29-40. Retrieved from http://search.proquest.com.ezproxy.gvsu.edu/docview/1511120777?accountid=39473

Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015. (2015, April 15). Retrieved November 18, 2015, from http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357

Stoller, E. (2013). Our shared future: Social media leadership vulnerability and digital identity. Journal of College and Character,14(1), 5-10. doi:http://dx.doi.org/10.1515/jcc-2013-0002

 

 

 

 

Infographics

Instead of picking a topic I was familiar with for my infographic assignment, I chose to delve into the depths of crime statistics. Since moving into GR proper has been something I’ve been considering over the past year, I took to viewing a crime mapping website–namely, Crimemapping.com.

Compiling my data for this infographic was more of a process than I had originally intended. I tried to acquire the trends from the website, but Microsoft Silverlight would not work. Thus, I strenuously compiled my data through counting and configuring percentages. I know! What was I thinking?

I was thinking that the free icons on all three infographic creation sites were not deserving of my dear grandmother’s pumpkin pie recipe. Moreover, I have also been intrigued by the outdoor GVPD ads I’ve seen on my weekly trips to Grand Rapids.

Nevertheless, infographics are an interesting and engaging way to present information to the public. I enjoyed tooling around with Piktochart.

New Infographic

My Perspective on Social Media

My Personal Experience with Social Media

The first type of social media I ever used was LiveJournal when I was fifteen. Shortly thereafter came Myspace. Looking back, Myspace was a bit of a mess. Being able to find people you haven’t seen in a long time was a newfound feature that everyone had to experience, but because Tinder didn’t exist yet, many people took to finding people on Myspace to romance. Sharing pictures and creating a real internet-you was possible in a way it hadn’t been before, and it was really interesting to see how people marketed themselves—barring glitter graphics and terrible (blaring) music. However, I’m glad people don’t use it much anymore, and I wish Myspace would stop sending me my old pictures in emails. It’s creepy.

Myspace is Creepy

Me in early 2008. Yes, they really do this.

In 2007, my friend invited me to Facebook. I wasn’t affiliated with a university, but invites were then open. I didn’t share much on Facebook for years. I wasn’t an active user until 2008, when the bulk of my family created profiles. In 2009-2011, I used to Facebook to keep up with my friends through my military service. I used chat to talk to cousins and aunts who were many miles away. I deleted my Facebook profile in 2012. Again, in late 2012, I fell pregnant with my son, so my husband and I created a Facebook account for his family to be able to share in our pregnancy updates and, eventually, pictures of my son.

I didn’t create my own profile on Facebook again until the beginning of 2015. Now that I’ve been learning more about social media, I’ve opened accounts on Twitter, Instagram, Snapchat, Pinterest, and even YikYak.

How I Use Social Media

I feel like a bit of an outsider when it comes to my social media usage on a college campus, as I’m a bit older than my peers. Many of the students frequent Snapchat and Twitter and certainly use it much more than I do. Students also tend to use Facebook to share videos in lieu of actual life-updates, which is how I greatly differ from them. I prefer to interact with those on my friends list, when most college students care about sharing content. Conversely, I see many a grandmother commenting on Facebook and sharing Despicable Me graphics, eCards, motivational quotes, poorly sourced health and political articles, and completely un-funny videos. Grandmas’ comments are usually in all upper-case letters with no punctuation, if they even made it out of the status box and into a comment section at all.

The Pros and Cons of Social Media

According to Langmia, et al., people in the 1800’s were worried about the impact of the telephone much like people are worried about social media today (Social Media: Pedagogy and Practice).  However, social media itself ushers in a new forms of interconnectivity between humans. Langmia et al. also highlight the benefits, and, therefore, definition of all social media. Social media is public or semipublic, shows a list of users to share a connection with, and allows users to view possible connections or previous connections therein (Langmia et al., 2013). Additionally, and most important for my future professional purposes, social media is great for business. Social media allows messages to reach larger audiences and many different forums (Edosomwan et al., 2011).

Notwithstanding, social media makes it easy for people to see what their friends really value and that can sometimes be detrimental to friendships—especially when one considers anything of a political nature. Moreover, putting so much of oneself out there for the whole world to see is not foolproof. Teenagers are notorious for making bad decisions, and, now, their bad decisions are broadcast for the entire world to see. Moreover, social media has a negative impact on work performance and can increase technostress (Brooks, 2015). Social media is not incredibly dangerous, but it is harmful enough for people to be expected to use their best judgement and some moderation.

In conclusion, I feel that the social media pros greatly outweigh the cons. Social media allows people to make a presence for themselves on the net and to express and share interests and life-events that they may otherwise would not have gotten to share with their friends and family. As a veteran, that benefit alone is enough to outweigh the negatives.

Resources

Brooks, S. (2015). Does personal social media usage affect efficiency and well-being? Computers in Human Behavior, 46, 26-37. doi:10.1016/j.chb.2014.12.053

Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The history of social media and its impact on business. Journal of Applied Management and Entrepreneurship, 16(3), 79-91. Retrieved from http://search.proquest.com.ezproxy.gvsu.edu/docview/889143980?accountid=39473

Langmia, K., Tyree, T., & O’Brien, P. (Eds.). (2013). Social Media : Pedagogy and Practice. Blue Ridge Summit, PA, USA: University Press of America. Retrieved from http://www.ebrary.com

The Future of Techonology at Artprize

"White Forest Project" by Oriano Galloni

“White Forest Project” by Oriano Galloni (Photo by Jennifer Wallace)

In my previous post, I mentioned a technological element I would like to see incorporated into Artprize, which are QR codes in lieu of voting cards. I also mentioned that an effort on Artprize’s part to increase awareness of the usefulness and effectiveness of the Artprize app is important. Barring those two suggestions, I think that artists should take a cue from other artists and show the viewer their art process; Accessible video stories should be added; Interactivity should be an overarching idea, as the downtown area should become more digitally interactive itself; And augmented reality should be incorporated into the app.

"Lord of Desire and Elements" by Oleg Kedria (Photo by Jennifer Wallace)

“Lord of Desire and Elements” by Oleg Kedria (Photo by Jennifer Wallace)

Integrating Art and Technology

People like to watch how art is created. Most people do not have fine, visually artistic skills and enjoy watching others creating art manually. Since art is not always inherently shareable, that is, is not always created by a virtual medium, I think that involving the viewers in the physical process through video would prove rewarding. Since the millennial generation is becoming old enough to properly appreciate art and expects transparency from businesses (Bonetto, 2015), I cannot imagine that artistic transparency could prove anything other than beneficial to fine artists. I would like to see more artists sharing their process through digital means either beside their entries or through easily accessible web content in the coming years.

"The Desecration of Adam" by Dean Kugler (Photo by Jennifer Wallace)

“The Desecration of Adam” by Dean Kugler (Photo by Jennifer Wallace)

Accessible Video Stories

Sponsored Snapchat stories are being used by big names at the moment. Twenty-nine percent of adults aged 18-24 use Snapchat already (Duggan, 2013). I think it would be profitable for Artprize to create something similar on their website for the event or use Snapchat. Since Grand Rapids is full of college students and is beginning to bring in visitors from all over the globe, I think that creating video stories for the event would be great for business. Doing so could bring more awareness to the event and potentially the Artprize app.

"Free fall" by Ann Gildner (Photo by Jennifer Wallace)

“Free fall” by Ann Gildner (Photo by Jennifer Wallace)

Interacting with the Environment

Founders created a treasure hunt for Artprize where participants can win gift cards (Woods, 2015). I think their having done so is brilliant. People love to explore and interact with their environment virtually (and get free stuff), even if it’s just through Twitter. I think the overarching idea of virtually interacting with the environment would make users’ digital experience at Artprize more fun. Incorporating elements akin to global positioning systems and adding notifications in the app would enrich the Artprize experience. Users of the Artprize app could opt for notifications. When users are near certain areas, information regarding the location could pop up. There are so many possibilities with an implementation of this magnitude for businesses and artists, I would love to see something like this happen.

"Atlas Recycled" by Tom Tsuchiya (Photo by Jennifer Wallace)

“Atlas Recycled” by Tom Tsuchiya (Photo by Jennifer Wallace)

Augmented Reality

The Artprize app currently has a simple interactive map that shows locations and events but does not take the frustration out of finding your way through Artprize. I think it would be great to incorporate augmented reality so that one could hold one’s phone up to view venues in real time instead of searching through the app and “heading left on this street.” Questions like “Is this a venue?” and “Do I have to pay to go inside?” could be answered immediately through a camera without having to filter through the Artprize app.

Overall, I am interested to see what new technological features Artprize 8 will bring.

References

Bonetto, Lauren. “Marketing to Millennials.” MINTEL Academic. 1 Feb. 2015. Web. 30 Sept. 2015.

Duggan, M. (2013). Photo and video sharing grow online. Pew Research Internet Project.

Woods, Jaenell. “#Founderskeepers – An Epic Treasure Hunt.” Artprize. ArtPrize Grand Rapids, 19 Sept. 2015. Web. 30 Sept. 2015. <https://www.artprize.org/blog/founderskeepers-an-epic-treasure-hunt&gt;.

Technology at Artprize 7

The breathtaking "Ascension," by Ryan T. Schmidt (Photo by Jennifer Wallace)

The breathtaking “Ascension” by Ryan T. Schmidt (Photo by Jennifer Wallace)

Although my husband, son, and I walked around Artprize for over three hours discovering art in downtown Grand Rapids, I had trouble specifically locating art that incorporated technology. There were a few pieces at Amway that used photographs and light to create interesting effects, but they did not use technology in a way that I was hoping.

Enter Megan E. B. Foldenauer, an artist standing next to a large expressive carbon rendering of a man’s eyes in The B.O.B. On the wooden beam between her entry and another artist’s on the first floor was a small screen of a video of her creating her entry. Megan used a GoPro camera to capture every moment she worked on her piece. I made sure to grab her card with her entry number attached.

"Rob," by Megan Foldenauer. Photo by Jennifer Wallace.

“Rob” by Megan Foldenauer (Photo by Jennifer Wallace)

In fact, I grabbed every artist’s card that I came across in hopes of finding more ties to technology.  When I got home, I filtered through each one and sorted them into piles. The first pile was for artists that only displayed their email or nothing at all. The second pile was for those artists that had a website, a Twitter, a Facebook page, or some way to contact them. I was surprised by what I found, which was that more than half of the entries I came across had no way for me to discover more of the artists’ content or contact them! When I came across Megan’s card, however, I was pleasantly surprised.

Megan’s card featured a QR code that linked to the video on Youtube that she placed next to her entry. In it she explains her process and the reasons she uses specific tools (Foldenauer, 2015).  She also has her website displayed with detailed looks at “Rob,” her piece, and sends you to her entry on the Artprize website for voting. Her website, which was also on the card, was easy to navigate, and featured other works that she has completed and some that are for sale (Foldenauer, 2015). Megan’s was not the only card with this feature, but she is the only one who I saw who incorporated a GoPro.

As for general innovative awareness outside of fine art, I took note of Wood TV 8. The WoodTV news crew was promoting Wood TV 8 and Artprize through Twitter. Television anchors were holding a cardboard cutout of a mock Twitter feed picture with #ImonTV8, #woodtv, and #artprize on it. People can share their pictures via Twitter with the aforementioned hashtags. I thought it was a fun and smart way to promote Artprize and Wood TV together. I enjoyed watching everyone giggle while taking their pictures, too.

I downloaded the Artprize app before I arrived in Grand Rapids. However, I failed to open it during my visit. I didn’t realize that it would be instrumental in my Artprize adventure, as I had a native Grand Rapidian friend who was guiding me around. I immediately realized my misstep on the way home and opened the app.

It was readily apparent that not having done so had detracted from my experience. There were activities I could have taken my toddler to that would have made my life easier for a little while. I realized that I would no longer be able to vote since I was out of the Grand Rapids area.

Pantone - Center City. Photo by Jennifer Wallace.

Pantone – Center City (Photo by Jennifer Wallace)

I also didn’t realize that the Pantone colors that were following me the entire way actually served a purpose. As a fan of Pantone, I struggled with why I kept running across the same two colors on the sidewalk. I was hoping to find an activity specific to Pantone. It wasn’t until I opened the app that I understood that I had been circling the same area and that there were six other areas that I didn’t even walk in to (Woods, 2015). I guess there is always next year!

Overall, I was surprised by the lack of effort that artists employed to market themselves. I feel like Megan did an outstanding job reaching her audience, but she was just one (of few) of many that did not. As society as a whole becomes more and more technologically savvy, artists are going to have to create a solid presence for themselves on the web and become innovative in their uses of technology if they want to make a name for themselves.

Additionally, the awareness of the Artprize app needs to be increased, especially since more and more artists are coming from outside of Grand Rapids (McAboy, 2015). I could not have been the only one who suffered without it.

Moreover, I would like to see the inclusion of QR codes in lieu of voting cards. I think the cards are nice to look at, but I feel like they’re inevitably a waste of paper. Also, I think using something like a QR code instead of paper could lend an interesting dynamic to future entries.

References

Foldenauer, M. (2015). Rob (Art Prize ’15). Retrieved September 29, 2015, from http://www.meganlovestodraw.com/#/rob-art-prize-15/

Foldenauer, M. (Director). (2015). Rob – Photorealistic Drawing Timelapse – Final Cut [Motion picture]. United States: Youtube. GoPro

McAboy, K. (2015, September 24). More international artists participating in Artprize. Retrieved September 28, 2015, from http://woodtv.com/2015/09/24/more-international-artists-participating-in-artprize-7/

Woods, J. (2015, August 23). Explore the Artprize Seven Pathways. Retrieved September 28, 2015, from http://www.artprize.org/blog/explore-the-artprize-seven-pathways

Technology in Careers Assignment

  1. Associate Advertising Account Manager

Insight Global (a staffing company, the name of the actual company is not specified)

http://jobview.monster.com/Associate-Advertising-Account-Manager-Job-Seattle-WA-US-155632190.aspx?mescoid=4100683001001&jobPosition=25

  • Experience in Word, Excel, and Outlook
  • I would need to have more experience with Excel. I am going to review Excel and view tutorials.
  1. Account Associate

MLive

http://www.indeed.com/viewjob?jk=df3cb11da79ca58f&q=advertising&l=Holland%2C+MI&tk=19unht235ag0vcfc&from=web

  • Minimum 2 years in administrative support role (this more than likely includes Office Suite)
  • Working knowledge of flash animated ads, video, email
  • Knowledge of salesforce.com
  • Enter and track advertising and content information through a number of different computer and software systems
  • I would need to familiarize myself with flash animated ads, salesforce.com, and refresh video. I should also probably just familiarize myself with everything I could get my hands on, since the computer and software systems were not identified.
  1. Managing Content Creator

Ferris Coffee & Nut Company

http://www.indeed.com/cmp/Ferris-Coffee-&-Nut-Co./jobs/Managing-Content-Creator-9bad8aa8dbf54df4?q=advertising

  • Have a working understanding of SEO
  • Oversee the quality and usability of internal and external materials (print and digital)
  • Manage information and data from many sources
  • Manage and engage in brand related online communications
  • Respond to social media inquiries about online activities in a timely and courteous fashion
  • Again, I would have to familiarize myself with everything I could get my hands on, since nothing was directly specified.
  1. Marketing Associate

Northgate Resorts, LLC

http://www.indeed.com/cmp/Northgate-Resorts,-LLC/jobs/Marketing-Associate-7d8ad75cd4ccda13?q=public+relations

  • Proficiency in social media, including Facebook, Instagram, Twitter, HootSuite
  • Experience in updating websites and posting blogs, especially within WordPress CMS
  • Experience in managing Google AdWords beneficial
  • Experience with MS office, including proficiency in Word and Excel
  • Experience with Adobe Creative Suite is beneficial
  • HTML coding experience or education a plus
  • I would have to familiarize myself with HootSuite, Instagram, AdWords, Excel, and Adobe Creative Suite.
  1. Social/Digital Media Specialist

WM Regional Marketing

https://www.healthcaresource.com/thwestmichigan/index.cfm?fuseaction=search.jobDetails&template=dsp_job_details.cfm&cJobId=100102918&account=

  • 2 years’ experience successfully managing social media strategy and content for organizations with a high traffic social media presence. Experience should include building, launching, and managing social media communities, social applications, and driving messaging across social avenues.
  • 3-5 years’ experience social media strategy and content for organizations with a high traffic social media presence using a consistent brand voice preferred.
  • As the social media outlets were not identified, I will familiarize myself with all social media outlets commonly used.
  1. Digital Communications Specialist

CaroMont Health

https://www.healthcaresource.com/gaston/index.cfm?fuseaction=search.jobDetails&template=dsp_job_details.cfm&cJobId=101216&source=Indeed.com

  • “Maintains up-to-date and accurate content across internal and external-facing digital touch points, particularly internal communication vehicles, social media channels, corporate website, and video- and web-based platforms”
  • “Proficiency in Final Cut Pro, Adobe Creative Suite and web-based content management systems strongly ”
  • I will have to become well aware of Final Cut Pro, Adobe Creative Suite, web-based content systems, and video-based platforms.
  1. Social Media Assistant Account Executive

Pandemic Labs, Inc.

http://www.indeed.com/cmp/Pandemic-Labs,-Inc./jobs/Social-Media-Assistant-Account-Executive-711279be4a91100f?q=public+relations

  • “Creation of content for use on clients’ social media channels, including but not limited to Facebook, Twitter, Pinterest, Instagram and Google+”
  • I will have to become familiar with Instagram and better understand Google+.
  1. Public Relations Specialist

Incipio and Braven

http://jobs.incipio.com/jobs/public-relations-specialist/

  • Excellent writing skills and proficient in Microsoft Excel
  • Familiarity and knowledge of tech industry and trends
  • I will familiarize myself with Excel. I will keep up with technology trends.
  1. Public Affairs Specialist

Veteran’s Affairs

https://www.usajobs.gov/GetJob/ViewDetails/415182400

  • Skill in developing and producing a variety of materials and publications including print, visual, web-based, multimedia, and video
  • I will need to familiarize myself with visual and video medium in order to qualify for this job.
  1. Entry Level Media and Communications Specialist

AWI Group of Companies

http://imobileus.hrmdirect.com/employment/job-opening.php?req=286706&nohd&jbsrc=1014

  • The specialist will utilize Coop and Vendor generated funds for these efforts.
  • Design, post and manage all postings and make efforts to grow our social media footprints.
  • Graphic design experience a plus
  • I will learn about Coop and Vendor. I will learn about graphic design tools.